Peoplecounters for retail and public institutions
Accurate people counting is essential today for sustainably increasing the success of retail stores, shopping centres, museums, events and public institutions. By recording and analysing visitor flows, you gain valuable insights into customer frequency, peak times, space productivity and marketing efficiency.
Our modern people counting systems provide you with reliable, data protection-compliant information – whether automatically via XOVIS 3D sensors or intelligent door counters. With real-time data, you can identify trends early on, optimise staff deployment and space utilisation, and make strategic decisions based on hard facts.
The most important advantages of our people counting systems at a glance
Optimisation of personnel deployment
Staff shifts can be adjusted to actual visitor flows, which increases service quality and efficiency.
Informed marketing decisions
Campaign success can be measured directly by changes in visitor frequency.
Better use of space
By analysing heavily frequented and underused areas, shop layouts or exhibition concepts can be improved.
Safety and capacity management
Compliance with visitor limits is essential, especially during large events or in times of pandemic.
GDPR compliance
All data collected is anonymised, so no personal data is processed.
Our solutions for professional visitor counting:
- XOVIS 3D people counters
- Infrared and heat sensors
- Video analytics-based counting systems
- Mobile and temporary visitor counters for events and trade fairs
- Cloud-based evaluation and reporting platforms
Whether stationary or mobile, we offer tailor-made concepts for your requirements. Trust in our experience in the installation and support of intelligent visitor counting systems.
Real-time visitor counting – areas of application & industries
Reliable visitor counting provides you with the transparency you need to better understand visitor flows and make optimal use of your resources. Our innovative visitor counting systems provide you with accurate real-time data for measuring and analysing customer frequencies.
Retail (shops, shopping centres)
The aim is to generate better KPIs based on visitor numbers. We can process sales data for regional, supra-regional and cross-border chain stores.
Branch management can see their own conversion rate and the average conversion rate.
Management can see sales per square metre, changing room usage, conversion rates, top 100 in sales, conversion, etc.
Marketing can see demographic characteristics such as the age and gender of visitors and the number of children.
The buying units for the conversion rate are also determined II Full in-store tracking: We help retailers and leading sports clubs to make optimal use of their shops.
Museums, exhibitions
With several hundred sensors in German museums, we are one of the leading integrators in this segment.
Our people counters improve safety in museums by providing a clear overview of how many people are in which areas of the museum at any given time. This facilitates quick and safe evacuation and helps to avoid dangers.
Management gains insight into actual visitor numbers, target group analysis and demographic characteristics to answer the question: “Which exhibition appeals to which visitors?”
Public institutions
More than 500 libraries rely on Eastek visitor counters. Our services also include equipping library buses.
We help German zoos with live data and the identification of underused areas.
Company restaurants also rely on our technology so that visitors can use their app to see how full the canteen or company restaurant is at any given time. The data from our XOVIS visitor counters can be used in third-party apps at any time.
Outdoor swimming pools display the current occupancy level on their website to avoid overcrowding and unnecessary trips.
People counting – precise data for your success
Why visitor counting is essential for businesses
Whether in retail, museums or at large events: accurate visitor counting provides valuable data that can directly influence business success. Professional visitor counting enables informed decisions in areas such as personnel planning, marketing strategy, space optimisation and security management.
Those who know their visitor flows understand their business better – and can respond to changes in a targeted manner.
What technologies are used for visitor counting?
Different technologies are used depending on requirements and environment:
- XOVIS 3D sensors: High-precision detection and differentiation of visitor flows, even in dense crowds.
- Infrared sensors: Efficient and reliable for easy recording of entries and exits.
All systems can be installed as stationary or mobile units and can be integrated into cloud-based evaluation and management platforms as required.
Start a no-obligation consultation on visitor counting
For whom is visitor counting particularly useful?
Retail
Whether you have a small specialist shop or a large shopping centre, visitor counting systems can be used to analyse and optimise sales per visitor.
Museums and cultural institutions
Understand which exhibitions are particularly popular and direct visitor flows to create a pleasant visitor experience.
Events and trade fairs
Real-time recording of visitor numbers to control admission and security management.
Public institutions
Libraries, town halls and transport hubs benefit from a better overview of visitor numbers and usage patterns.
Fitness studios and leisure facilities
Optimisation of training times, course participation and queue management.
Security Issues on Public Events such as Octoberfest, Concerts, Festivals
Make sure that only a maximum number of people join the event. In case of fire or panic, emergency services know the number of people in building or on the premises.
Our solutions for your people counting
We offer tailor-made solutions that are tailored to your needs.
Our experts provide comprehensive advice and create a customised concept that perfectly meets your requirements.
Stationary systems
for shop entrances, museums or cultural institutions
Mobile visitor counters
for temporary use at trade fairs or festivals
Cloud-based dashboards
for convenient real-time evaluation
Integration into existing systems
such as POS systems or CRM platforms
XOVIS 3D visitor counters – precise people counting with state-of-the-art technology
With a XOVIS 3D visitor counter, you can record visitor flows with maximum accuracy – even in high-traffic areas or complex entrance areas. The sensor can detect up to 400 people without losing track of them. Innovative XOVIS 3D technology is used to detect movements in the room in three dimensions, so that people can be counted reliably even when they overlap.
Whether in retail, shopping centres, museums, airports or event locations, 3D people counters provide an accurate data basis for optimising staff planning, space utilisation and security concepts.
XOVIS 3D visitor counters use GDPR compliant stereo cameras to capture depth information. This means that individual persons are recognised even in group movements , effectively avoiding double counts or false detections.
These precise systems work independently of lighting conditions and are ideal for indoor and outdoor applications.
Advantages of XOVIS 3D visitor counters at a glance
- Highest counting accuracy – even with high footfall and oncoming traffic
- Real-time transmission of visitor numbers – for immediate evaluation and response
- Anonymous data collection – 100% GDPR-compliant
- Distinction between employees and customers – for even more precise analyses
- Easy integration into existing systems – seamless connection to POS systems, CRM or reporting platforms
- Durable and low-maintenance – for smooth operation
- Aparental Age, Discover the age of your visitors for exact target group analysis
Typical areas of application for XOVIS 3D visitor counters
Retail and shopping centres
Museums, exhibitions and libraries
Airports, railway stations and transport hubs
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